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With the rapid spread of the concept of the metaverse, many major brands have increased their work in this world. A new metaverse move also came from Skechers, the third-largest sneaker brand in the United States. Skechers has signed a lease agreement to open stores in the Fashion District, the Fashion District of Decentraland.
Company, which has filed trademark applications for Metaverse, states that it will continue to expand in this area. The company has announced plans to continue expanding into the metaverse, has applied for a number of international trademarks to virtually publish footwear and clothing products.
Skechers chairman Michael Greenberg;
Our agreement with Decentraland is an investment in our future. We look forward to starting this virtual age and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.
Decentraland will host the first Meta Fashion Week, which will be held from March 24th to 27th. This store, which Skechers will open in the Fashion District, is located in the area where it will host the first Metaverse Fashion Week.
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